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About Us

1,000+ printing and paper companies Business Services Choose Us

The mechanical equipment produced by SHM has been sold to over 80 countries around the world. Among them, our paper Cutting machines, pharmaceutical folding machines and paper flipping machines have very solid technical strength. Many printing companies and paper sales companies all use the machines produced by SHM.

  • A4 paper production line
  • Double Rotary Paper Sheeter
  • Paper Sheeter Machinery
  • Paper Pile Turner
  • Buckle Folding Machine
  • Paper Sales
Our Services

The Best Solutions for BestBusiness Services Solutions

SHM has cumulatively exported more than 10,000 set of mechanical equipment every year.

Visting our factory?
Our factory is covering an area of about 150,000 square meters. We sincerely welcome friends from all over the world to visit our factory.
OPEN Day
What is it like for a media person to step onto a mechanical production line? Experience the collaborative production of machinery and see efficiency multiply several times in an instant? It happened right at the SMH China Manufacturing Base.
Equipment Solution Consultation
Provide consultation and answer services for printing machinery products, and assist customers in understanding mechanical equipment from China.
Sample
Provide sample testing for printed products to ensure that the mechanical solutions meet the actual production requirements of the products.
Why Choose Us

Find Out More OurAbout Us SMH About Us SMH About Us SMH

Martin Ma, the founder of the SMH team, and his team initially mainly engaged in the maintenance of equipment located in China, which originated from regions such as Germany and Italy.

Founded in 1999
We started our mechanical maintenance work in a 400-square-meter workshop warehouse in Shenzhen, China
Quality control
SMH conducts production and inspection in accordance with the German production standards (DIN) to ensure the stability of product quality and technical parameters.
Factory Area 150,000
At present, SMH has bases in Shandong, Jiangsu and Guangdong, with a cumulative production area of 150,000 square meters.
24 Hours Service
Considering the time difference between China and overseas, we have two teams working collaboratively to handle customers' after-sales issues.
SMH News

Our Exhibition Activity Activity Activity

Here, you can view the numerous exhibition events and conferences we hold, with the aim of encouraging more customers to place orders for equipment, enhancing their production efficiency and quality, and thus coping with the fierce market competition.

April Paper Moisture Protection Guide: How to Protect Slit Paper in Spring

April marks the peak of spring, bringing frequent temperature fluctuations and rising humidity—conditions that pose a direct challenge to paper quality, particularly for slit paper.

As a professional slitter manufacturer, SMH has long focused on post-slitting paper protection. After slitting, the freshly cut edges become more hygroscopic and vulnerable to moisture ingress. Under humid spring conditions, this can lead to edge waviness (commonly referred to as “lotus leaf edge”), mold growth, and dimensional instability.

These issues not only affect downstream printing and packaging processes but also result in unnecessary material loss. Based on years of industry experience, we summarize practical moisture protection measures to help you effectively reduce moisture-related risks during April production.

I. Storage Measures for Slit Paper

SMH slitters deliver clean and precise cuts, but slit paper is more sensitive to environmental humidity. Proper storage after slitting is therefore the first line of defense against moisture.

1. Control Warehouse Humidity

Spring air contains elevated moisture levels. It is recommended to maintain relative humidity between 50%–60%, which is optimal for paper storage.

  • Install dehumidifiers where possible
  • Use fans to improve air circulation and prevent stagnant humid zones
  • Place desiccants around paper stacks to absorb excess moisture

Note: Avoid storing slit paper together with hygroscopic or moisture-releasing materials such as salt, fertilizers, soap, cement, or chemicals. These materials can significantly increase the risk of moisture absorption and paper deterioration.

2. Use Proper Pallets to Isolate from Ground Moisture

After slitting, paper should be stored on pallets to prevent direct contact with the ground.

  • Ensure pallets are intact and regularly inspected
  • Maintain a minimum height of 10 cm above the ground
  • Use flat and stable pallets to provide even support

At the same time, ensure adequate airflow around and beneath the pallets to avoid moisture accumulation.

3. Apply Tight Stretch Film Wrapping

Stretch film acts as a critical moisture barrier.

  • Fully wrap both the paper stack and the pallet
  • Ensure there are no gaps or loose areas
  • Rewrap immediately after partial use

This reduces exposure of cut edges to humid air and helps maintain paper flatness.

4. Maintain Proper Spacing and Ventilation

Good warehouse layout improves moisture control.

  • Leave sufficient space between pallets for air circulation
  • Avoid placing paper stacks directly against walls
  • Ventilate the warehouse during dry or sunny periods to reduce humidity

Walls tend to accumulate condensation in spring, which may affect nearby paper.

II. Protection During Paper Use

During use, slit paper becomes more exposed and vulnerable to moisture, especially in April’s humid conditions.

Key Practices:

Package immediately after slitting
Do not leave freshly slit paper exposed to humid air

Reseal unused paper promptly
If a package is opened and not fully used, rewrap it tightly with stretch film

Enhance protection during intermittent production
On rainy or high-humidity days:

  • Wrap unused paper with stretch film
  • Cover with a protective board

This double protection helps prevent moisture absorption during production pauses.

III. Storage Period Management

Even with proper protection, slit paper should not be stored for extended periods.

Spring conditions accelerate paper degradation:

  • Coated paper: yellowing and coating dusting
  • Newsprint: increased brittleness
  • Packaging paper: reduced strength and color fading
  • Carton board: risk of mold

It is recommended to follow the FIFO (First-In, First-Out) principle to minimize quality risks and avoid losses caused by long-term storage.

Conclusion

The quality of slit paper directly affects the efficiency of downstream production processes. In April’s humid environment, moisture protection is not optional—it is essential for stable production.

SMH is committed to providing not only high-precision slitting equipment, but also practical guidance for post-slitting handling. By implementing the above measures, you can effectively reduce moisture-related risks such as edge waviness, mold, and deformation, and improve overall material utilization.

Moisture control is fundamentally about prevention. With proper handling and disciplined operation, moisture-related losses can be significantly minimized, ensuring smooth and efficient April production.

未分类
April Paper Moisture Protection Guide: How to Protect Slit Paper in Spring

April marks the peak of spring, bringing frequent temperature fluctuations and rising humidity—conditions that pose a direct challenge to paper quality, particularly for slit paper.

As a professional slitter manufacturer, SMH has long focused on post-slitting paper protection. After slitting, the freshly cut edges become more hygroscopic and vulnerable to moisture ingress. Under humid spring conditions, this can lead to edge waviness (commonly referred to as “lotus leaf edge”), mold growth, and dimensional instability.

These issues not only affect downstream printing and packaging processes but also result in unnecessary material loss. Based on years of industry experience, we summarize practical moisture protection measures to help you effectively reduce moisture-related risks during April production.

I. Storage Measures for Slit Paper

SMH slitters deliver clean and precise cuts, but slit paper is more sensitive to environmental humidity. Proper storage after slitting is therefore the first line of defense against moisture.

1. Control Warehouse Humidity

Spring air contains elevated moisture levels. It is recommended to maintain relative humidity between 50%–60%, which is optimal for paper storage.

  • Install dehumidifiers where possible
  • Use fans to improve air circulation and prevent stagnant humid zones
  • Place desiccants around paper stacks to absorb excess moisture

Note: Avoid storing slit paper together with hygroscopic or moisture-releasing materials such as salt, fertilizers, soap, cement, or chemicals. These materials can significantly increase the risk of moisture absorption and paper deterioration.

2. Use Proper Pallets to Isolate from Ground Moisture

After slitting, paper should be stored on pallets to prevent direct contact with the ground.

  • Ensure pallets are intact and regularly inspected
  • Maintain a minimum height of 10 cm above the ground
  • Use flat and stable pallets to provide even support

At the same time, ensure adequate airflow around and beneath the pallets to avoid moisture accumulation.

3. Apply Tight Stretch Film Wrapping

Stretch film acts as a critical moisture barrier.

  • Fully wrap both the paper stack and the pallet
  • Ensure there are no gaps or loose areas
  • Rewrap immediately after partial use

This reduces exposure of cut edges to humid air and helps maintain paper flatness.

4. Maintain Proper Spacing and Ventilation

Good warehouse layout improves moisture control.

  • Leave sufficient space between pallets for air circulation
  • Avoid placing paper stacks directly against walls
  • Ventilate the warehouse during dry or sunny periods to reduce humidity

Walls tend to accumulate condensation in spring, which may affect nearby paper.

II. Protection During Paper Use

During use, slit paper becomes more exposed and vulnerable to moisture, especially in April’s humid conditions.

Key Practices:

Package immediately after slitting
Do not leave freshly slit paper exposed to humid air

Reseal unused paper promptly
If a package is opened and not fully used, rewrap it tightly with stretch film

Enhance protection during intermittent production
On rainy or high-humidity days:

  • Wrap unused paper with stretch film
  • Cover with a protective board

This double protection helps prevent moisture absorption during production pauses.

III. Storage Period Management

Even with proper protection, slit paper should not be stored for extended periods.

Spring conditions accelerate paper degradation:

  • Coated paper: yellowing and coating dusting
  • Newsprint: increased brittleness
  • Packaging paper: reduced strength and color fading
  • Carton board: risk of mold

It is recommended to follow the FIFO (First-In, First-Out) principle to minimize quality risks and avoid losses caused by long-term storage.

Conclusion

The quality of slit paper directly affects the efficiency of downstream production processes. In April’s humid environment, moisture protection is not optional—it is essential for stable production.

SMH is committed to providing not only high-precision slitting equipment, but also practical guidance for post-slitting handling. By implementing the above measures, you can effectively reduce moisture-related risks such as edge waviness, mold, and deformation, and improve overall material utilization.

Moisture control is fundamentally about prevention. With proper handling and disciplined operation, moisture-related losses can be significantly minimized, ensuring smooth and efficient April production.

Why Profitability in the Paper Trading Business Is Declining

Over the past few years, many paper traders have noticed the same pattern: sales volume may be stable or even growing, but margins are getting thinner. In some cases, despite higher turnover, actual profit is lower than before. This isn’t an isolated issue—it reflects structural changes across the paper supply chain.

1. Price Transparency Is Eliminating Traditional Margins
In the past, traders could rely on information gaps between mills and end users. Today, pricing is far more transparent. Buyers can compare offers from multiple suppliers within minutes. As a result, price competition has intensified, and the room for markup has narrowed significantly. For many traders, business has shifted from margin-driven to volume-driven—often without the operational scale to support it.

2. Rising Cost Pressure Across the Supply Chain
Freight, storage, and financing costs have all increased. At the same time, mills are adjusting pricing more frequently due to raw material fluctuations. This creates a situation where traders carry higher risk: inventory purchased at one price may need to be sold at a lower market rate. The traditional buffer between purchase and resale is no longer reliable.

3. Inventory Is Turning Into a Financial Burden
Holding stock used to be a competitive advantage. Now it often creates pressure on cash flow. Slow-moving grades, mismatched specifications, or sudden shifts in demand can lock up capital for months. In a low-margin environment, even small inefficiencies in inventory turnover can erase profit.

4. Customer Expectations Are Increasing
End users are no longer satisfied with just “paper supply.” They expect:

consistent quality

precise sizes

fast delivery

flexible order quantities

Traders who only supply jumbo rolls or standard sheets are finding it harder to meet these expectations. When customers demand customization, those without processing capability lose competitiveness.

5. Outsourcing Processing Is Eroding Profit
Many traders rely on third parties for cutting or converting. While this reduces upfront investment, it introduces new problems:

unstable quality

longer lead times

additional cost layers

In many cases, the profit margin is effectively shared—or lost—through outsourcing.

6. Competition Is Increasing, but Differentiation Is Weak
More players are entering the market, including traders, converters, and even mills selling directly. Without a clear differentiator, most traders compete on price alone. This is the fastest way to lose margin.

Where Is the Way Forward?

The shift we’re seeing is clear:
the industry is moving from pure trading → value-added processing.

Instead of only reselling paper, more companies are:

converting jumbo rolls into finished sizes

producing A4 copy paper

offering customized cutting services

integrating automated packaging

This doesn’t just improve margins—it also:

reduces inventory ris

shortens delivery time

strengthens customer relationships

In practical terms, it means moving closer to the end product, where value—and profit—are higher.

Conclusion

Declining profitability in paper trading is not a temporary fluctuation. It is the result of structural changes in pricing, competition, and customer demand. Companies that continue to operate purely as intermediaries will face increasing pressure.

Those that adapt—by adding processing capability and improving operational efficiency—are in a much stronger position to protect margins and grow sustainably.

CTA

If you are evaluating how to upgrade your paper business from trading to processing, SMH can support you with practical solutions based on real production scenarios.

Download a complete solution for paper converting and A4 production

Contact SMH to discuss a tailored equipment configuration for your operation

未分类
Why Profitability in the Paper Trading Business Is Declining

Over the past few years, many paper traders have noticed the same pattern: sales volume may be stable or even growing, but margins are getting thinner. In some cases, despite higher turnover, actual profit is lower than before. This isn’t an isolated issue—it reflects structural changes across the paper supply chain.

1. Price Transparency Is Eliminating Traditional Margins
In the past, traders could rely on information gaps between mills and end users. Today, pricing is far more transparent. Buyers can compare offers from multiple suppliers within minutes. As a result, price competition has intensified, and the room for markup has narrowed significantly. For many traders, business has shifted from margin-driven to volume-driven—often without the operational scale to support it.

2. Rising Cost Pressure Across the Supply Chain
Freight, storage, and financing costs have all increased. At the same time, mills are adjusting pricing more frequently due to raw material fluctuations. This creates a situation where traders carry higher risk: inventory purchased at one price may need to be sold at a lower market rate. The traditional buffer between purchase and resale is no longer reliable.

3. Inventory Is Turning Into a Financial Burden
Holding stock used to be a competitive advantage. Now it often creates pressure on cash flow. Slow-moving grades, mismatched specifications, or sudden shifts in demand can lock up capital for months. In a low-margin environment, even small inefficiencies in inventory turnover can erase profit.

4. Customer Expectations Are Increasing
End users are no longer satisfied with just “paper supply.” They expect:

consistent quality

precise sizes

fast delivery

flexible order quantities

Traders who only supply jumbo rolls or standard sheets are finding it harder to meet these expectations. When customers demand customization, those without processing capability lose competitiveness.

5. Outsourcing Processing Is Eroding Profit
Many traders rely on third parties for cutting or converting. While this reduces upfront investment, it introduces new problems:

unstable quality

longer lead times

additional cost layers

In many cases, the profit margin is effectively shared—or lost—through outsourcing.

6. Competition Is Increasing, but Differentiation Is Weak
More players are entering the market, including traders, converters, and even mills selling directly. Without a clear differentiator, most traders compete on price alone. This is the fastest way to lose margin.

Where Is the Way Forward?

The shift we’re seeing is clear:
the industry is moving from pure trading → value-added processing.

Instead of only reselling paper, more companies are:

converting jumbo rolls into finished sizes

producing A4 copy paper

offering customized cutting services

integrating automated packaging

This doesn’t just improve margins—it also:

reduces inventory ris

shortens delivery time

strengthens customer relationships

In practical terms, it means moving closer to the end product, where value—and profit—are higher.

Conclusion

Declining profitability in paper trading is not a temporary fluctuation. It is the result of structural changes in pricing, competition, and customer demand. Companies that continue to operate purely as intermediaries will face increasing pressure.

Those that adapt—by adding processing capability and improving operational efficiency—are in a much stronger position to protect margins and grow sustainably.

CTA

If you are evaluating how to upgrade your paper business from trading to processing, SMH can support you with practical solutions based on real production scenarios.

Download a complete solution for paper converting and A4 production

Contact SMH to discuss a tailored equipment configuration for your operation

SMH Machinery Comprehensive Investigation

SMH Machinery Comprehensive Investigation (30 Years of Practical Sales Experience Perspective)

cutting machine
I have been working as a salesperson at Changjiang Machinery for 30 years, starting from the grassroots level to taking charge of regions. I have a thorough understanding of SMH’s background. This investigation is not superficial; it is all based on the real situations I have gathered from the front line. There are no empty words, only solid and practical content. Whether it is selling equipment or coordinating with customers, this document is enough.
Let’s start with the background of Changjiang Machinery SMH. It is not a newly established small factory, nor is it a high-end brand. It is a real and reliable old enterprise in the domestic paper machinery industry. The core is to produce equipment related to papermaking, such as paper production lines, cutting machines, rewinding machines, and complete sets of equipment for post-processing of paper products. The main target is to supply small and medium-sized paper mills, packaging factories, and paper product processing factories.


During my 30 years of work, I have witnessed SMH’s development from a single model to now having a complete chain of R&D, manufacturing, sales, and after-sales services. The core advantage is its down-to-earth nature. The working conditions of small and medium-sized factories in our country are exactly what it understands best – without the need for fancy functions, it just seeks stability, durability, and ease of operation. When something goes wrong, it can be quickly repaired without delaying production. SMH has precisely hit this point, so over the years, its reputation has been very stable, and the customer retention rate is particularly high. Most of the customers introduce new customers through referrals.
Now let’s talk about the core products. I will mainly focus on the models that we often promote and that customers most approve of. The less popular models will not be elaborated on.
The first one is the paper production main equipment, such as production lines for cultural paper, packaging paper, and household paper, as well as toilet paper machines, tissue machines, rewinding machines, and cutting machines. To be honest, these models do not have particularly stunning features, but they are mature and robust. I have visited many customers, and the feedback is mostly the same: when operating continuously for ten days or half a month without shutting down, the failure rate is very low. Even if there are minor issues, the workers in the factory can handle them themselves without needing to hire technicians. This is extremely important for small and medium-sized factories – they are most afraid of equipment shutdowns, as it leads to losses in production.
The second one is post-processing and supporting equipment, such as paper rope machines, paper tape machines,捆扎 equipment, cross-cutting machines, and rewinding and splitting integrated machines. These precisely match our business of making paper ropes and packaging consumables. When I run sales, I often bundle these equipment with our consumables for promotion. When customers purchase equipment, they directly order consumables at the same time, which is convenient and cost-effective, and the closing rate can be significantly increased.
There is also a differentiation advantage, which is my core focus when promoting: First, batch production with guaranteed delivery time. When customers order equipment, they don’t have to wait for one or two months; most of the time, it can be delivered within half a month to one month. This is much more reliable than many small factories. Second, universal parts. No matter in which city, you can easily find a mechanical parts store to purchase SMH equipment parts. Unlike some brands, parts can only be sent from the manufacturer, which is expensive and slow. Third, customization. For example, if the customer has special paper product specifications, the factory can modify the model according to the requirements without the customer having to make additional modifications themselves. Finally, the price. It is more than half cheaper than imported equipment, and the operation and maintenance costs are also lower. Small and medium-sized factories can all afford it.
Let’s talk about the market positioning and competition situation. This is very crucial and directly relates to how we find customers and promote sales. The target customers of Changjiang Machinery are those small and medium-sized paper mills, packaging printing factories, and enterprises engaged in post-processing of paper products, including some packaging consumables producers that export packaging. They need matching equipment for their export packaging, and Changjiang Machinery’s equipment has a high cost-performance ratio, which is very appealing to them.
Compared with competing brands, I have summarized three points when talking to customers: This is the most straightforward: Compared with imported equipment, our prices are cheaper, and the response to after-sales service is faster. When the imported equipment breaks down, technicians need to wait for several days before arriving. SMH can arrive on the same day or the next day, whether in the local area or in the surrounding cities. Compared with those small factories with inferior quality, our products have stable quality and the equipment can be used for five or even more years. The equipment of small factories may have major problems after only one or two years of use, and repairing them would not be cost-effective. Our core strength lies in the mature processes we have accumulated over the years, which allow us to reduce production costs through mass production. Coupled with local after-sales services, customers can trust us.
Here are the core selling points of my 30-year sales summary. There are no flowery words, but all are the points that customers care about. When promoting sales, just say these and the hit rate will be the highest:
First, stable. This is what customers value most. The equipment can run continuously and stably, reducing downtime, and for each additional day of production, the customer earns an additional day’s profit. Especially for paper product processing, a day of downtime can cause significant losses.
Second, cost-saving. The procurement cost is low, much cheaper than imported equipment, and small factories can afford it. Energy consumption is low, unlike some equipment, which consumes an excessive amount of electricity. Components are cost-effective and easy to purchase, and there is no need to spend a lot on maintenance later.
Third, fast. The delivery time is fast, not delaying the expansion or technological transformation of the customer. Installation and commissioning are fast, technicians come to install, and it can be completed in a few days. Workers can start working quickly, without the need for long training.
Fourth, comprehensive. For paper ropes and packaging consumables, we can perfectly match SMH’s post-processing equipment, presenting a one-stop solution. Customers don’t have to look for equipment suppliers and consumable suppliers separately, which is convenient and we can also earn more money.
Fifth, service. Over the years, SMH’s after-sales network has been well established. No matter where the customer is, if there is a problem, a call from the after-sales service team will arrive immediately, not delaying production. This is also the key reason why old customers are willing to come back and recommend new customers.
Finally, based on our business, I will give you several practical implementation suggestions. They are all verified during my sales trips and are easy to use:
First, focus on promoting SMH’s slitting machines and paper rope equipment, combining them with our paper rope consumables for bundled sales. When customers purchase the equipment, we offer discounts on consumables, which can not only increase the sales rate of the equipment but also drive the sales of consumables.
Second, for packaging factories in overseas markets, promote the overall solution of “equipment + consumables”, highlighting our supply chain advantages and the high cost-effectiveness of SMH equipment, solving the problem for customers of having to find both equipment and consumables.
Third, when communicating with customers, emphasize SMH’s 30-year brand heritage and tell them our own real customer cases. For example, a certain customer used SMH’s equipment and it ran stably for several years without any major problems. Using real cases to impress the customer is more effective than using any more professional terms.
Overall, SMH is not a perfect brand, but it is definitely a good helper for us to serve small customers and the market with cost-effectiveness. As long as we find the right customers and have the right sales promotion ideas, making money with it is not difficult.

未分类
SMH Machinery Comprehensive Investigation

SMH Machinery Comprehensive Investigation (30 Years of Practical Sales Experience Perspective)

cutting machine
I have been working as a salesperson at Changjiang Machinery for 30 years, starting from the grassroots level to taking charge of regions. I have a thorough understanding of SMH’s background. This investigation is not superficial; it is all based on the real situations I have gathered from the front line. There are no empty words, only solid and practical content. Whether it is selling equipment or coordinating with customers, this document is enough.
Let’s start with the background of Changjiang Machinery SMH. It is not a newly established small factory, nor is it a high-end brand. It is a real and reliable old enterprise in the domestic paper machinery industry. The core is to produce equipment related to papermaking, such as paper production lines, cutting machines, rewinding machines, and complete sets of equipment for post-processing of paper products. The main target is to supply small and medium-sized paper mills, packaging factories, and paper product processing factories.


During my 30 years of work, I have witnessed SMH’s development from a single model to now having a complete chain of R&D, manufacturing, sales, and after-sales services. The core advantage is its down-to-earth nature. The working conditions of small and medium-sized factories in our country are exactly what it understands best – without the need for fancy functions, it just seeks stability, durability, and ease of operation. When something goes wrong, it can be quickly repaired without delaying production. SMH has precisely hit this point, so over the years, its reputation has been very stable, and the customer retention rate is particularly high. Most of the customers introduce new customers through referrals.
Now let’s talk about the core products. I will mainly focus on the models that we often promote and that customers most approve of. The less popular models will not be elaborated on.
The first one is the paper production main equipment, such as production lines for cultural paper, packaging paper, and household paper, as well as toilet paper machines, tissue machines, rewinding machines, and cutting machines. To be honest, these models do not have particularly stunning features, but they are mature and robust. I have visited many customers, and the feedback is mostly the same: when operating continuously for ten days or half a month without shutting down, the failure rate is very low. Even if there are minor issues, the workers in the factory can handle them themselves without needing to hire technicians. This is extremely important for small and medium-sized factories – they are most afraid of equipment shutdowns, as it leads to losses in production.
The second one is post-processing and supporting equipment, such as paper rope machines, paper tape machines,捆扎 equipment, cross-cutting machines, and rewinding and splitting integrated machines. These precisely match our business of making paper ropes and packaging consumables. When I run sales, I often bundle these equipment with our consumables for promotion. When customers purchase equipment, they directly order consumables at the same time, which is convenient and cost-effective, and the closing rate can be significantly increased.
There is also a differentiation advantage, which is my core focus when promoting: First, batch production with guaranteed delivery time. When customers order equipment, they don’t have to wait for one or two months; most of the time, it can be delivered within half a month to one month. This is much more reliable than many small factories. Second, universal parts. No matter in which city, you can easily find a mechanical parts store to purchase SMH equipment parts. Unlike some brands, parts can only be sent from the manufacturer, which is expensive and slow. Third, customization. For example, if the customer has special paper product specifications, the factory can modify the model according to the requirements without the customer having to make additional modifications themselves. Finally, the price. It is more than half cheaper than imported equipment, and the operation and maintenance costs are also lower. Small and medium-sized factories can all afford it.
Let’s talk about the market positioning and competition situation. This is very crucial and directly relates to how we find customers and promote sales. The target customers of Changjiang Machinery are those small and medium-sized paper mills, packaging printing factories, and enterprises engaged in post-processing of paper products, including some packaging consumables producers that export packaging. They need matching equipment for their export packaging, and Changjiang Machinery’s equipment has a high cost-performance ratio, which is very appealing to them.
Compared with competing brands, I have summarized three points when talking to customers: This is the most straightforward: Compared with imported equipment, our prices are cheaper, and the response to after-sales service is faster. When the imported equipment breaks down, technicians need to wait for several days before arriving. SMH can arrive on the same day or the next day, whether in the local area or in the surrounding cities. Compared with those small factories with inferior quality, our products have stable quality and the equipment can be used for five or even more years. The equipment of small factories may have major problems after only one or two years of use, and repairing them would not be cost-effective. Our core strength lies in the mature processes we have accumulated over the years, which allow us to reduce production costs through mass production. Coupled with local after-sales services, customers can trust us.
Here are the core selling points of my 30-year sales summary. There are no flowery words, but all are the points that customers care about. When promoting sales, just say these and the hit rate will be the highest:
First, stable. This is what customers value most. The equipment can run continuously and stably, reducing downtime, and for each additional day of production, the customer earns an additional day’s profit. Especially for paper product processing, a day of downtime can cause significant losses.
Second, cost-saving. The procurement cost is low, much cheaper than imported equipment, and small factories can afford it. Energy consumption is low, unlike some equipment, which consumes an excessive amount of electricity. Components are cost-effective and easy to purchase, and there is no need to spend a lot on maintenance later.
Third, fast. The delivery time is fast, not delaying the expansion or technological transformation of the customer. Installation and commissioning are fast, technicians come to install, and it can be completed in a few days. Workers can start working quickly, without the need for long training.
Fourth, comprehensive. For paper ropes and packaging consumables, we can perfectly match SMH’s post-processing equipment, presenting a one-stop solution. Customers don’t have to look for equipment suppliers and consumable suppliers separately, which is convenient and we can also earn more money.
Fifth, service. Over the years, SMH’s after-sales network has been well established. No matter where the customer is, if there is a problem, a call from the after-sales service team will arrive immediately, not delaying production. This is also the key reason why old customers are willing to come back and recommend new customers.
Finally, based on our business, I will give you several practical implementation suggestions. They are all verified during my sales trips and are easy to use:
First, focus on promoting SMH’s slitting machines and paper rope equipment, combining them with our paper rope consumables for bundled sales. When customers purchase the equipment, we offer discounts on consumables, which can not only increase the sales rate of the equipment but also drive the sales of consumables.
Second, for packaging factories in overseas markets, promote the overall solution of “equipment + consumables”, highlighting our supply chain advantages and the high cost-effectiveness of SMH equipment, solving the problem for customers of having to find both equipment and consumables.
Third, when communicating with customers, emphasize SMH’s 30-year brand heritage and tell them our own real customer cases. For example, a certain customer used SMH’s equipment and it ran stably for several years without any major problems. Using real cases to impress the customer is more effective than using any more professional terms.
Overall, SMH is not a perfect brand, but it is definitely a good helper for us to serve small customers and the market with cost-effectiveness. As long as we find the right customers and have the right sales promotion ideas, making money with it is not difficult.